Your entire business plan. One page.
Stop spending six months on a document nobody reads. Tens of thousands of entrepreneurs and executives have used this proven framework to go from scattered ideas to a complete, executable business plan — in a single afternoon.
The traditional business plan is dead.
Most conventional business plans end up gathering dust on a shelf. They take months to write, require specialized knowledge, and are so complex that they're nearly impossible to actually use — let alone share with your team.
But here's the thing: that's actually good news. Because there's a better way.
- 6-month writing process that delays your actual work
- 100-page documents that no employee ever reads
- Complex financial models that require an MBA to understand
- Plans that become outdated the moment they're printed
- Generic templates that don't fit how you actually think
Everything your business needs. Nothing it doesn't.
Jim Horan's methodology distills every business down to five essential questions — answerable in keywords and short phrases on a single page.
Vision
A vivid, aspirational picture of what your business looks like when it's fully realized. The north star that guides every decision.
Mission
A short, memorable statement of your purpose — why anyone would want to buy from you, and the commitment you make to customers and stakeholders.
Objectives
Tightly focused, specific, prioritized targets. If you're hitting your objectives, your business is succeeding. No vague aspirations — only measurable outcomes.
Strategies
The key choices that set your direction and differentiate you. Over 20 proven strategy templates included — choose the ones that fit, fill in the blanks.
Action Plans
The concrete, time-bound steps that turn strategy into motion. No action plan survives on paper — it must live in your calendar.
Clarity is a competitive advantage.
When your entire strategy fits on one page, something remarkable happens. Your team gets aligned. Bankers grasp your model. Partners get excited. And you stop second-guessing yourself every week.
First Draft in 90 Minutes
Three simple techniques help you extract the plan that's already in your head and get it onto paper — fast. No blank-page paralysis.
Forces Real Clarity
The discipline of fitting everything on one page forces you to think harder about what actually matters. Constraints create clarity.
Easy to Update
Unlike a 50-page document, a one-page plan can be revised in an hour as your business evolves. It grows with you.
Works for Every Audience
The same plan communicates clearly to employees, bankers, boards of directors, and potential partners. One document, infinite uses.
Built-in Scorecards
Performance scorecards and budget worksheets are included to track progress against every objective. No result goes unmeasured.
Editions for Every Stage
Six books in the series including editions for Entrepreneurs, Executives, Non-Profits, and Consultants. Translated into multiple languages worldwide.
Used by startups, Fortune 500s, and everyone between.
"Jim Horan has a way of distilling the jungle of information that needs to be researched and thought through to the core and most important elements — providing a very clear picture of the business vision for the writer and any investors."
"This is perhaps most valuable inside corporations, where it can be used to quickly get everyone on the same page — literally. Great concept. You can reuse the format for projects, new brands, spinoffs, even finding a new job."
"The One Page Business Plan is an easy-to-use process that helps you capture your vision and translate it into concrete results. Jim has truly streamlined a tiresome, complicated chore."
Your plan. One page. This week.
Download the free One Page Planning template and write your first draft in your very next work session. No MBA required. No blank page staring back at you.
Download Free TemplateBased on the work of Jim Horan (1952–2019).