Hooked by Stevan Browning

Author Note

In a competitive marketplace, you need to do more than simply keep your existing customers happy. To grow your business, you need to acquire new customers, and that means effective marketing. Hooked allows any small business owner or entrepreneur to understand quickly and grasp the fundamentals of marketing.

“Being both an avid fisherman and a marketing maven. I’ve always been fascinated by the similarity between the two disciplines, So I wanted give small businesses, entrepreneurs and beginning marketers a quick and easy way to learn basic strategies for selling their products successfully. I also reveal some well-guarded fishing secrets even seasoned marketers (and large-mouth bass seekers) can profit from.”

As you begin apply the technics shared in the story, you will move towards a greater level of understanding of the basics of marketing. Although you may not immediately grasp every element immediately, with time, study, and help from an experienced mentor, you’ll come to learn and appreciate them.

Back Story

I Never Intended to Write a Book.

That’s right, I never intended to write a book. I was writing an email to a friend who didn’t understand the difference between marketing and sales.

“You aren’t alone,” I told my friend. “Many people who work for small businesses confuse marketing with sales. When hired as salespeople, and their boss asks them to identify new customers and build new opportunities for the business. That’s marketing, not sales, and it’s not your fault you never learned the difference between the two. But marketing is my specialty. It’s what I’ve been doing since the 1980s, and it’s what I do today. And I can share my skills with you.”

In Hooked, I created the marketing resource that I’d always sought in my early days whether it was in mentors or the bookstore. I knew that, if I couldn’t see outside myself and my expertise, my business could only grow as big as I was.

My knowledge all came from others. I have a passion for small business, and I want to share what I’ve learned with everyone who needs guidance.

Testimonals

I Am Humbled by These Kind Words

“Steve is a motivating individual with solid experience in all areas of business and will be a bonus those seeking assistance.”—Ian Crowne, entrepreneur

“My entire career has been based on my ability to assess excellence and ethics in others. Seldom have I met or associated with an individual as decent, professional and values-driven as Stevan Browning.”—Mark Yarnell, Best Selling Author

“Steve has been a pleasure to know and work with. Well versed in his craft – he is paramount to the North America Operations of Envision Media and we are always please with his results and findings. I highly recommend Steve and his staff.”John Cho, marketing director at digital display manufacturing company

“Steve is one of the most talented businessmen I have known. He is conscientious, engaging and a supportive leader. As a colleague I hope to work with him again.”—Margery Mayer, Ph.D. in Human Behavior and International Business Operations

“I find Steve epitomizing a diverse nature — he knows what it means to break out of the box, acting as a forward-thinker and problem solver, whether involving facts, figures, or the dreaded dangerous assumptions. Anyone who works along side Steve can quickly see the leader emerge, with direction and conciseness in proceeding. In fact, it’s this alone, which exemplifies his Leadership, a hat Steve wears well. While I can go on and on about the many highly professional shades of Steve, it would be unfair to those of you yet to work with this exceptional visionary. Don’t take my word for it… you genuinely must meet him yourself.”—Jill Kersey, executive in pharmaceuticals industry

“Steve is a down to earth leader that cuts through chaos to organize the team to get things done. Even in difficult situations, he is able to garner respect and inspire others at all levels.”—Randy Ide, business executive in software industry.”

Media Room

Media Room

Click here to play the book trailer.
Click here to download the media release for Hooked.
Click here here for publishing details and bundled book ordering.
Click here to download high-resolution cover

Photography by:

Swafford Imaging; Commerical Photography
http://www.swaffordimaging.com

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In Hooked, you’ll learn proven techniques to help you identify, attract and connect with your prospects, pique their curiosity, and motivate them to take action. By hooking customers on your brand.

Amazon Tate Publishing